There are several reasons why using Prospect Management in DealerVu can assist your Sales and Marketing departments. If you are doing advertising campaigns, whether they be newspaper, radio, or e-mail campaigns you may want to see how your advertising results in buyers coming in the door. Prospect Management allows you to do that.
Creating a Lead Source
The first step to using Prospect Management is to create a marketing campaign in DealerVu. We refer to this as the Lead Source.
- From the DealerVu start screen click on the Prospect Management link in the Department menu
- Click on the Lead Source link in the Options menu. This will open the Lead Source window.
- To add a source, click on the Add item button at the top of the window, this will create a blank line at the bottom of the window.
- Type in the name of the advertising campaign you are doing, for example, Newspaper.
- Click the Save button to save your changes.